Increateable.io

An Exponential Framework to Evolve How Community Scales Your Impact and Outcomes

As creators, our expectations for community focus on outcomes instead of process. We imagine community will make things better for what we are building. This place is vibrant! Participants are engaged! Things are bustling! However, community isn’t something that you can simply bolt on. Community is at the core

Course+Community Project Launches Nov 1, Applications Open

👋 Hey Friends! I talk to 35 community builders a week and I am starting to notice common opportunities and obstacles. It's 🤯 amazing to see the diversity of ideas, projects, and passion that are driving us forward. It's 😲 stunning to note how many of you share similar challenges and yet simultaneously

Community Apprenticeship

The push is on. The internet needs community managers and community professionals...and there aren’t enough of them. So where to start? Whether you are a start-up or a community professional, the answer is the same. Your journey begins inside the communities that are active right now. See who

Image of seven closed doors. All are white except the one third in from the left that is yellow.

Launch, Getting Started, Paywall, Corhort, Access

Managing the Doors to Your Community

What is the best way to bring people inside to your community? This was one of the most popular topics during the summer Community Design Bootcamp that I facilitated for Circle.co. It was clear that community builders of all levels are seeking some version of “best practices” for launching

A New Stop on My Community Journey!

Hey Folks! I have a personal update this week that I'm excited to share with you. As of Monday, I am part of the incredible team at Circle. Circle is the go-to platform for modern-day communities and creators. It's the home for creators you know like Pat Flynn (SPI), Ness

How to Restructure Your Communication for Better Community Outcomes

The early stages of creating a community are full of anxiety. Building anything online isn't easy, after all. But the real danger is acting on that anxiety when it comes to messaging and growing your space. In the blink of an eye, the most informed and prepared leaders can become

Zero to One: Four Scripts to Spark the Community Design Process

Did You Know? Starting a community in a group setting is harder than doing it on your own. Hear me out. You need people, right? Absolutely! Moving from zero to community is already difficult. But at the start, more people can make things more challenging. The issue is there’s

Community Planning Like a Professional Athlete

Vegas plays with your mind, they say, as all evidence of time disappears. The early allure of no limits gives way to the realization that “24/7 YOU” is simply unsustainable. Vegas is a great place to visit, but not the kind of place that we want to stay. Before

Creating The Hero’s Journey

Creating value for the members of your community is complicated for a simple reason: you have assumed the “Builder’s role” which instantly changes your perspective. Not to worry! We can use a really simple device to create a meaningful and sustainable experience: The Hero’s Journey.

Overcoming FMD [Founding Member Dilemma]

It's Tempting to Search for the Right People to Start Your CommunityAfter months of hard work and planning, the soft launch of your community is around the corner. But there’s a difference between bringing ordinary people in and bringing the right people in. After all you, your team, your

It Takes Two to Make the Thing Go Right [Onboarding]

Joining a new community is a lot like a first date: first impressions matter. The dating example hits home because it highlights the tension that exists on both sides of the onboarding experience. This tension is critical for the spark that is required to create a sustainable relationship where both

Battle of the (Community) Brands

Endurance Nation (www.endurancenation.us) is a vibrant online community of athletes that's almost 15 years old. But it wasn't always that way. The year is 2007. We are about to launching our new community venture to the world and am full of anxiety. Literally hours away from telling my

Great Community Experiences Can Be Designed

Community design isn't just for the professionals. Regardless of the size or age of your community, good design sets the tone for member engagement, raises the energy level and establishes a flow that is complimentary to their individual journey. Don't Sleep HereDesign is a critical aspect of curating the spaces

The Art of the Kudo (How to Build Relationships by Spreading Positive Mojo)

Ever have someone just tell you something really nice, seemingly out of the blue? I know it’s been a while since we just wandered about the world for interactions like that to happen, but it’s important to remember that feeling. That glow. That bounce in your step. Why?

Optimizing Circle for Onboarding Success

Friends - This weekly update is specific to Circle (www.circle.so), my community application of choice. That said, the steps below can be replicated almost anywhere. If you need more help specifically with that, reach out to me via the About page – I'm happy to connect with you. Many

How I Survived Failure At Launch, and How It Guaranteed Our Community's Success

Anyone else find serious truth in stock images? This one hits close to home!The year is 2007.After months of planning, I just hit send on an email that told all of my one-on-one clients that I was firing them. Full of confidence and optimism, I was ready to

Building a Continuous Community Feedback Loop

The rage is all about data these days, but it's critical we don't forget that your emerging community is full of people. Yes, you can get data on your first 50 customers. But you can talk to them too. And when you are building a community there is nothing more

The First 30 Days Matter Most of All

People aren't looking for the next flashy thing, they are looking for the next best thing. And if you want to be it, then you need to be prepared.

Low-Cost Video Embeds, Box.com and the Value of Redundancy for Creators

Creating videos is now a large part of every creator's experience. There are two important considerations when working with video that every creator should consider: delivery and content redundancy.

How I Plan in Blocks to Make Weeks Manageable

Early Morning Brainstorm for the Next Two Months! 🎉Hey Everyone - I received a ton of great feedback from many of you who enjoyed the inside look at my community from Circle's Show & Tell Episode 002. Feel free to check it out, and/or use my link to connect

Welcome to Increateable

Hi There! 👋 My name is Patrick McCrann and I've been a creator and online community builder since 2007. My main focus has been building a membership community of endurance athletes. An online space for athletes to connect, train and race together. Endurance Nation is an incredible community, and many of