strategy
The Long Tail of Community
After 20+ years of building communities and watching how people interact within them, I've noticed something that nobody really talks about. I call this phenomenon the long-tail of community.
Increateable
IRL
The New Game is in the Sidechats
This week marks the 6-month anniversary of my favorite WhatsApp group. It all started when I met a few strangers for two hours at an event in Boston. Fast forward six months, and now I talk to them more than my local friends.
pop up community
Less is More: The Art of Using Creativity in Community Building
Community is about creativity—both for you as a builder and for the people who participate. Learn how to create openings for participation.
community
Step Out and Speak Up: Using the Real World as a Proving Ground for Your Community Skills
The greatest value I see in my social network is in small units of community.
The Myth of Scaling Communities: A Bills Mafia Case Study
Dilution, friends, is community death.
pop up community
The Power of Pop-Up Communities (You're Already a Fan)
Don't overcomplicate your community-building efforts. Just because some venture-backed start-up is charging $199/mo for a community, you can customize to infinity and beyond doesn't mean you need to use it.
book
Announcing My Upcoming Book: A Guide to Building Time-Bound Communities
Full disclosure: I've been working on a book to be released this fall on building time-bound communities.
audience
Know Your People: 5 Ways You Can Outcare the Competition
The key to building a successful internet business is truly understanding your audience. Whether you're building a community, launching a product, or offering a service, starting with your people gives you a significant competitive edge.
learning
The Post Mortem for Solopreneurs
A well-executed postmortem is your secret weapon toward great success, providing a structured way to capture both the successes and the learning moments, ensuring you always find the right path forward.
membership
Game On: Learning from the Biggest Digital Industry on the Planet
Remember those playground games, board game nights, or impromptu volleyball matches? They're all part of the gaming ecosystem, and they hold valuable lessons for building community.
process
The Process Signal (and why it should matter to you)
Whenever you join a new community, you're naturally drawn to the content and the people. But that's not the sauce. If you know what's what, you're really after the magic. The sauce. You want THE PROCESS.
membership
Building a Meaningful Community: Three Key Themes for Success with Your People
In today's digital age, communities have the power to bring people together, foster relationships, and create meaningful connections. But not all communities are successful at such a deeper level.