In every community, there is a transformative force, a small yet impactful segment of individuals who radiate an extraordinary energy. But it's not WHAT, it's WHO.
These are the members who naturally stand out, not because they seek attention, but because their unique experiences and actions resonate deeply.
They don’t just fill a space in the community; they enrich it with their authenticity and inspire others to embrace their own uniqueness.
“To be interesting, be interested.” Dale Carnegie
The Significance of the Few
In the intricate dynamics of community building, it’s often the few, not the many, who catalyze significant change and growth.
This select group, though small in number, wields a remarkable influence. They embody the essence of leadership, not through authority but through the power of their stories and perspectives.
Balancing Conformity and Individuality
The harmony of a community often hinges on a delicate balance between fitting in and standing out.
While it’s important for members to integrate and navigate the community effectively, those who bring something uniquely theirs contribute to a richer, more diverse environment.
Their individuality doesn’t disrupt the community’s rhythm; instead, it adds depth and vibrancy.
A healthy balance is 1 interesting person for every 20 regular members...five percent.
Curating, Not Creating
The art of community building lies in the ability to recognize and elevate these unique individuals. It’s about creating a space where their distinctiveness is not just acknowledged but celebrated.
This isn’t about molding members to fit a certain mold but about nurturing and highlighting the diversity that already exists within.
In order to find this, you have to be able to create a space where members are willing to share what makes them stand out.
You can do this with interviews, with weekly shout outs in your messaging, and behind the scenes encouragement in the direct messages.
Fostering a Community of Leaders
Encouraging these standout individuals to take on active roles transforms the community into a hub of organic leadership.
Their influence stems from their authenticity and ability to connect deeply with others, setting a tone of genuine engagement and mutual growth.
Combined with your oversight, these members become an important part of stirring the community to action.
The Final Word: The Continuous Evolution of Community
Building a community is a continuous journey, one that thrives on the contributions of each unique member.
It’s about creating a space where diversity in thought and experience is the cornerstone of progress.
Even though only 5% of your members may be of the truly interesting archetype, every single one of your members has unique elements that help them stand out.
Do your best to help them surface these qualities, to embrace them, to bring their uniqueness to bear on their online experience.
Your community will be healthier for it!