Imagine your business is a ship navigating through the murky waters of the market. Your customers are the crew, seeking signs of land or progress. If they don't see these signs, their morale, much like their engagement with your business, plummets.
Your members need to visualize their journey’s progress. This is why video games track your progress – without it, players feel lost and disengaged.
Finding a way to capture and display this progress to your members will unlock retention revenue and better outcomes for your users!
Consider LinkedIn's profile completion progress bar – a simple, yet effective tool.
It’s a visual cue that guides users through the process, making them feel accomplished with each step.
Your business needs to adopt a similar approach. Break down your services into clear, achievable milestones. Let your customers see each step they conquer. This visualization motivates and validates their journey with your product or service.
Think of Duolingo's learning paths or Fitbit's daily step goals.
These aren't just fun; they're strategic engagement tools.
By introducing gamified elements to your community, you're making the journey enjoyable and giving users a clear picture of their progress.
Each level achieved or goal met brings a sense of accomplishment, driving further engagement. Yes, more confetti!
Your users' goals are the compass guiding these milestones. Each step should be a reflection of their aspirations. When users see how each step aligns with their objectives, their investment in the process deepens.
It’s about creating a map that shows where they are and the exciting destinations ahead. More work = more success!
Need help seeing how this could work inside your business? Here are some simple questions you can use to unlock your creativity.
What would it look like if this was a Disney ride?
What rewards would you give to your users if they were 5-year-old children to complete this?
How would this be taught in kindergarten?
What motivates your users above all else?
How to Implement in Your Business: A Step-by-Step Guide
You've probably already done one to three already, but you haven't mapped it out. Take a moment to do this.
- Identify your customer's main pain point. This is the 'why' behind their engagement with your service.
- Determine the desired end state or success. What does victory look like for them?
- Create a solution tailored to this end state. This should be a clear, achievable outcome.
- Break this solution down into 5 to 10 tangible steps. These steps could involve tasks like completing a module, attending a webinar, or achieving a certain score.
- Develop a visual checklist or progress tracker. This could be a digital dashboard or a printable checklist, depending on your audience's preferences.
You're creating a journey of achievement and progress.
This journey not only retains customers but also transforms them into advocates for your brand.
The result? A thriving community-based business built on the foundations of customer success and satisfaction.
Bonus reason to do this? It works on you too!! We're making progress...your work more fun! More success!