strategy The Long Tail of Community After 20+ years of building communities and watching how people interact within them, I've noticed something that nobody really talks about. I call this phenomenon the long-tail of community.
pop up community Less is More: The Art of Using Creativity in Community Building Community is about creativity—both for you as a builder and for the people who participate. Learn how to create openings for participation.
audience Know Your People: 5 Ways You Can Outcare the Competition The key to building a successful internet business is truly understanding your audience. Whether you're building a community, launching a product, or offering a service, starting with your people gives you a significant competitive edge.
membership Game On: Learning from the Biggest Digital Industry on the Planet Remember those playground games, board game nights, or impromptu volleyball matches? They're all part of the gaming ecosystem, and they hold valuable lessons for building community.
challenge The Threshold Community Model: From Confusion to Clarity and Beyond Plan Community Like You Play Games -- The Threshold Community Model is structured around challenges, a timeline, and stages. Each step is designed to channel the community’s initial energy into productive, goal-oriented actions.
engagement Riding the Energy Wave to Better Engagement If you don't tune into your community's preferences, you're setting the stage for disengagement and dissatisfaction.
curiosity Curiosity as Catalyst Success in community-based businesses boils down to a simple, yet profound recipe: mix curiosity with creativity, let it simmer over time, and serve it up with a side of you becoming an indispensable resource.
feedback Seedback, not Feedback The strength and depth of your community are directly proportional to the effort you invest in it.
minimalist The Paradox of More in Less: Enhancing Community Experience by Subtraction When it comes to building community, less is more. It might seem counterintuitive at first, but simplicity is the key to creating a more engaging, valuable, and connected community.
engagement The Campfire Strategy for Re-engaging Community Members Ever launched a great community event only to hear crickets? You’ve built this epic hub where ideas should be flying, but instead, you’re staring at a ghost town.
Creativity Creativity is Your Community Growth Engine When you're launching or rebooting a community, or even sparking a micro-community within your space, creativity isn’t just nice to have—it's your ace in the hole.
Launch, Getting Started, Paywall, Corhort, Access Five Soft Launch Steps for Your Community Initiatives Done right, a soft launch will help you build trust and momentum while you also learn about your members. You'll have a 'go' or 'no go' from those whose opinions matter most, saving you and your community members invaluable time and energy.
