Day 28 of 30: Crafting Community Rabbit Holes: The Key to Lasting Engagement
The more straightforward your community is, the less likely it is to succeed. Even if it's simple, it can still be interesting. How? You build rabbit holes. 🐰
It's not just the buzz during events that counts, but the lasting impact that stays long after. These rabbit holes are reservoirs of energy, information, and memes that keep the community alive and kicking.
The Concept of Community Rabbit Holes
What exactly are these rabbit holes? Think of them as treasure troves within your community. They're collections of best practices, event recaps, engaging discussions, and even pinned threads.
They're the parts of your community that invite members to dive deeper, explore, and engage at their own pace.
Take a fitness community.
The adrenaline rush in a class is fleeting. But what about the rest of the day? How do you keep that energy alive? That's where rabbit holes come in. They're crucial, especially in online communities where not everyone is active simultaneously.
They provide a space for members to connect, learn, and engage, regardless of time zones or schedules.
Building Your Rabbit Holes
As a community builder, your role is to set the stage for an unforgettable experience. But the real magic happens when members step in. It's about giving them the freedom to explore, contribute, and carve out their own niches.
You're not just a creator; you're a facilitator of a dynamic, self-sustaining ecosystem. The ideas are endless:
- Database of ideas or examples
- Curation of top podcast episodes
- Must read articles of the year
Encouraging Member Contribution
Don't shoulder the entire burden. Encourage members to contribute. Let them create their rabbit holes. Maybe it's a thread about a niche interest, a series of posts sharing personal experiences, or a collection of resources. These member-driven spaces add depth and variety to your community.
The Impact of Rabbit Holes
Rabbit holes do more than just occupy space. They create a sense of belonging and discovery. Members can dive into topics at their own speed, finding comfort and connection in the shared energy of the community.
The Final Word
In the end, the strength of your community lies in these rabbit holes. They are what members will return to, time and again, finding new joys, insights, and connections.
As you build your community, think about the rabbit holes you're creating.
They're the pathways to a vibrant, engaged, and deeply connected community.
This post was part of my 30-day community series I ran on Twitter/X. Follow me for instant updates. Explore this site to learn more about community. You can work with me to accelerate your community growth.