Choosing the Right Platform for Your Community

Choosing the Right Platform for Your Community

As an experienced community builder for over 20 years, I can tell you that there is no one-size-fits-all platform for building a community. I've used more than 25 different platforms and still haven't found the perfect one. 

There are as many platform options as there are community types. IOW, the platform is not the most important factor. 

Instead of searching for the right platform, focus on finding your people and building from there.

Even huge communities like Weight Watchers started with small, in-person meetings. So, start by finding your people. Where are they? LinkedIn, Facebook, Reddit, Twitter? 

Start reaching out...and note where the connections happen.  Connect with them there and see where the engagement takes you.  Maybe your passion is drum solos. You find communities on X, LinkedIn, and Instagram. After reaching out, you see that only the Instagram folks are playing you know. 

Your community can start with something as simple as a group chat, a Zoom call, or a meet-up at a local restaurant. The key is finding the people who are interested in what you have to offer and building from there.

Focus on finding your people, and the platform will follow.


This post was part of my 30-day community series I ran on Twitter/X. Follow me for instant updates. Explore this site to learn more about community. You can work with me to accelerate your community growth.