Unlocking existing value has been the nucleus of transformative growth in the last decade. And things are only just getting started.
Uber unlocked the value of our cars. Airbnb did the same for our homes and apartments.
The current rise of communities is following the same playbook. We are witnessing the unbundling of social platforms into powerful micro-communities.
Why communities? Communities provide instant connection and hold the potential for long-term value.
What are you waiting for?
Unbundling of Platforms into Niche Communities
What we're seeing now is an unbundling of generic platforms and social networks into more dynamic, niche spaces.
Why is this happening right now? Because the platforms failed.
It's clear now that social platforms were nothing more than giant databases designed to capture and filter people so that that information could be monetized.
Given how uniquely we can curate our personal profile – images, text, video - people are seeking spaces where they can actually connect with other unique people just like themselves.
These communities are gathering spots for people with similar interests, creating an environment where dynamic relationships can flourish.
These spaces become the foundation for members to learn, grow, and transform their personal or professional trajectories.
The Rise of Communities: A Value-Driven Shift
This shift towards community-building is driven by the desire to unlock the value of knowledge, experiences, and relationships.
The first value level is just connecting people of the same interest. In many ways that's often powerful enough to create a paradigm shift.
If you get enough people in their first month of meditation together, they will support, educate, and sustain one another over the adoption hump.
Now imagine that for upwardly mobile product managers for new boat owners, drone builders, trail runners, etc.
The second value level is determining what the group needs. After a certain period of time, it will be clear that there are some challenges the group cannot solve. But together, they have the collective resources to identify the solution that's right for them and take action.
Communities provide a platform for this connection and evolution, transforming individual knowledge and experiences into collective wisdom and opportunity.
The Mutual Benefits of Community Engagement
The community founder and member both win in this scenario.
As a community leader with specific domain knowledge, you benefit from direct engagement with your audience. You learn from them, adapt your offerings based on real feedback, and create solutions that truly meet their needs. This group is your eternal source of content ideas, inspiration, and momentum.
For members, the community becomes a hub of potential and possibility, a place where they can connect, learn, and contribute to the growth and evolution of the space they care about. They can learn from their peers, commiserate, and watch one another level up. "Together, we can!" is the new rally cry,
Your Community Is Calling
Building a community is a strategic move. Don't just build connections with your people; build something they can all benefit from.
Shared interests or challenges is the magnet. The community is the opportunity.
Members gain access to a medium for learning and connections, a space where their voices are heard, and their contributions matter. Think all signal, with none of the usual noise.
They become part of a collective effort that shapes innovation in their field, creating something more impactful than any single individual could achieve alone.
The Final Word: Unlocking Collective Potential
By starting a community, you’re not just offering a solution; you’re creating a dynamic ecosystem that amplifies the value for everyone involved.
Regardless of your domain expertise, it's time for you to seriously consider creating a place where you can connect your people.
I promise, you'll be glad you did.