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Launch, Getting Started, Paywall, Corhort, Access

A collection of 3 posts
From Niche to Small Pond: Size Matters to Your Early Success
big fish

From Niche to Small Pond: Size Matters to Your Early Success

The principle of being a 'big fish in a small pond' is more than just visibility. It's a strategic positioning exercise. Start small to learn fast, with the goal of becoming a force in this small market. Once you are indispensable, you can start to make your move!
31 Jan 2024 2 min read
Five Soft Launch Steps for Your Community Initiatives
Launch, Getting Started, Paywall, Corhort, Access

Five Soft Launch Steps for Your Community Initiatives

Done right, a soft launch will help you build trust and momentum while you also learn about your members. You'll have a 'go' or 'no go' from those whose opinions matter most, saving you and your community members invaluable time and energy.
22 Jan 2024 3 min read
Image of seven closed doors. All are white except the one third in from the left that is yellow.
Launch, Getting Started, Paywall, Corhort, Access

Managing the Doors to Your Community

What is the best way to bring people inside to your community? This was one of the most popular topics during the summer Community Design Bootcamp that I facilitated for Circle.co. It was clear that community builders of all levels are seeking some version of “best practices” for launching
05 Sep 2021 4 min read
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