big fish
The principle of being a 'big fish in a small pond' is more than just visibility. It's a strategic positioning exercise. Start small to learn fast, with the goal of becoming a force in this small market. Once you are indispensable, you can start to make your move!
Launch, Getting Started, Paywall, Corhort, Access
Done right, a soft launch will help you build trust and momentum while you also learn about your members. You'll have a 'go' or 'no go' from those whose opinions matter most, saving you and your community members invaluable time and energy.
Launch, Getting Started, Paywall, Corhort, Access
What is the best way to bring people inside to your community? This was one of the most popular topics during the summer Community Design Bootcamp that I facilitated for Circle.co. It was clear that community builders of all levels are seeking some version of “best practices” for launching